JOHN DISNEY,
( Regarding our ongoing discussion of Japanese desire for platinum )
Sorry for the delay in getting you a good explanation for the Japanese word SHIBUI. Just moved yesterday and it took me hours and hours to find all the pieces to get my computer hooked back up.
One of my better dictionaries defines SHIBUI as "subdued, refined, tasteful," as in "My teacher is wearing a "tasteful" tie.
My wife and I discussed SHIBUI, and the first word out of her mouth when I asked what SHIBUI means was "dandy".
I then asked her why she thought Japanese like platinum more than gold, and she had some thoughts I hadn't considered before.
1 ) . PLATINUM IS MORE EXPENSIVE THAN GOLD. The Japanese really have a thing for quality, and will routinely buy the most expensive item when shopping, because it's "the best".
2 ) . PLATINUM LASTS LONGER. I hadn't really considered this one, but it seems like a very valid point. Although you can substitute white gold for platinum, it isn't nearly as strong and won't hold up as well. In addition, it's nice to know that platinum, and not its weaker cousin, is holding that big rock in place!
3 ) . PLATINUM'S COLOR LOOKS BETTER ON ASIAN SKIN. Some westerners would disagree with this, but this IS a common opinion here in Japan.
4. PLATINUM IS HIGHLY ADVERTISED AS THE METAL OF CHOICE. The Japanese are constantly being exposed to advertising of platinumTV, magazines, newspapers etc.
Hope this helps. Feel free to fire my way any more questions I can help with.
PS. What's with the price of BLYVOORS? Ouch!
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