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Q. I've noticed that USAGOLD / Centennial stresses education more than most of your competitors. Why is that?
MK. For years, we have emphasized "We educate first-time investors" in our advertising. We believe education to be the key to successful gold ownership. To make a long story short, we tend to keep our clientele as they become better educated, while many of our competitors tend to lose their clientele once they become educated. It shows in the type of services we consider important to complement our sales and delivery programs.
Q. What are some of the criteria a prospective investor should look for in a gold firm?
MK. Credibility, longevity, pricing, service and compatibility -- all come into the mix. Of those I rate credibility and its sister virtues -- reliability and reputability -- the most important. Too many of the national firms have brokers who were selling condos at the beach or automobiles a month ago and now suddenly they've become "gold experts" selling leverage schemes, $50,000 rare coins, reproduction medallions at 25 times their gold content, or overpriced silver investments. Most sophisticated gold investors would probably like to avoid that sort of thing.
Q. What makes USAGOLD / Centennial Precious Metals different from its competitors in terms of its interaction with clients?
MK. Our business philosophy allows us to take a more laid-back approach. We don't employ a room full of brokers spinning the phones day and night. We don't have multi-million dollar advertising expenses dictating what kind of advice we give clients. This is all by choice. I decided long ago that I didn't want the headaches that go with managing a large number of brokers and the support staff and facilities required. At the same time, we get hundreds of requests each month for introductory information packets. We do not make cold calls. We do not work mailing lists. We do not call people at all hours of the day or night. We do not use marketing and sales gimmicks -- leaders, bait and switch, and the rest of it. We primarily work with clients who have discovered us, like what they see, and want to form a long term relationship with a reputable and reliable gold firm.
Q. Does the "laid-back approach" limit your business?
MK. Yes and no. In the short run, "yes." In the long run, "no." We probably lose a few prospects to the aggressive companies which use hard-sell tactics but we will not be changing our client-friendly approach. We know that not every prospective investor is going to become a client of USAGOLD / Centennial. However, we know that the client who chooses us is likely to be the type of client we are accustomed to doing business with. We work with a large number of professional people and business owners -- active, retired and semi-retired. In fact, we work with clientele that span the economic spectrum and all walks of life. Getting back to how our approach sets us apart from our competitors, we get quite a few disgruntled high net worth clients who come to us after being run through the mill by some of the boiler-room operations I've referred to earlier. They are usually grateful that they found us.
Q. And finally, is there anything else you would like to share with us?
MK. Fundamentally, we believe that we are here to serve the client. Anyone who has done business with us will vouch for the courteous and professional service he or she has received. Our staff is carefully chosen and it shows. We get referrals on nearly a daily basis and are kept busy with strong repeat business. I would also like to call attention to the solid informational services offered at this website. We believe that any of our clients or visitors will find USAGOLD head and shoulders above anything else out there. I would encourage anyone attending this site to have a look around. We also publish a very handy e-mail newsletter available to prospective clients. Above and beyond that, the most important thing is the way we treat our clientele. From first inquiry through order fulfillment, we want to make the gold investing experience as pleasant and rewarding as possible. We have a large and satisfied clientele and that's the way we want to keep it.
Q. How does USAGOLD / Centennial Precious Metals position itself among its competitors with regard to credibility, reputability and pricing?
MK. USAGOLD / Centennial Precious Metals has always been considered one of the most reputable firms in the business and it's always been that way. We have placed literally thousands of ounces of gold with investors and our repeat business and referrals are both very strong. That doesn't happen unless you know what you are doing and your clients know that you know what you are doing. If I were to sum it up, I would say we combine the first rate services and research that you would expect from a very large firm with the favorable pricing you would expect from a smaller, client-conscious firm.
Q. How does USAGOLD / Centennial Precious Metals position itself among its competitors with regard to credibility, reputability and pricing?
MK. USAGOLD / Centennial Precious Metals has always been considered one of the most reputable firms in the business and it's always been that way. We have placed literally thousands of ounces of gold with investors and our repeat business and referrals are both very strong. That doesn't happen unless you know what you are doing and your clients know that you know what you are doing. If I were to sum it up, I would say we combine the first rate services and research that you would expect from a very large firm with the favorable pricing you would expect from a smaller, client-conscious firm.
Q. What makes USAGOLD / Centennial Precious Metals different from its competitors in terms of its interaction with clients?
MK. Our business philosophy allows us to take a more laid-back approach. We don't employ a room full of brokers spinning the phones day and night. We don't have multi-million dollar advertising expenses dictating what kind of advice we give clients. This is all by choice. I decided long ago that I didn't want the headaches that go with managing a large number of brokers and the support staff and facilities required. At the same time, we get hundreds of requests each month for introductory information packets. We do not make cold calls. We do not work mailing lists. We do not call people at all hours of the day or night. We do not use marketing and sales gimmicks -- leaders, bait and switch, and the rest of it. We primarily work with clients who have discovered us, like what they see, and want to form a long term relationship with a reputable and reliable gold firm.
Q. Does the "laid-back approach" limit your business?
MK. Yes and no. In the short run, "yes." In the long run, "no." We probably lose a few prospects to the aggressive companies which use hard-sell tactics but we will not be changing our client-friendly approach. We know that not every prospective investor is going to become a client of USAGOLD / Centennial. However, we know that the client who chooses us is likely to be the type of client we are accustomed to doing business with. We work with a large number of professional people and business owners -- active, retired and semi-retired. In fact, we work with clientele that span the economic spectrum and all walks of life. Getting back to how our approach sets us apart from our competitors, we get quite a few disgruntled high net worth clients who come to us after being run through the mill by some of the boiler-room operations I've referred to earlier. They are usually grateful that they found us.
Q. And finally, is there anything else you would like to share with us?
MK. Fundamentally, we believe that we are here to serve the client. Anyone who has done business with us will vouch for the courteous and professional service he or she has received. Our staff is carefully chosen and it shows. We get referrals on nearly a daily basis and are kept busy with strong repeat business. I would also like to call attention to the solid informational services offered at this website. We believe that any of our clients or visitors will find USAGOLD head and shoulders above anything else out there. I would encourage anyone attending this site to have a look around. We also publish a very handy e-mail newsletter available to prospective clients. Above and beyond that, the most important thing is the way we treat our clientele. From first inquiry through order fulfillment, we want to make the gold investing experience as pleasant and rewarding as possible. We have a large and satisfied clientele and that's the way we want to keep it.
The USAGOLD logo and stylized gold coin pile are trademarks of Michael J. Kosares.
© 1997-2012 Michael J. Kosares / USAGOLD All Rights Reserved
Does Rich rub his hands together with glee when he sees posters like da2g begin to toy with his siren song and join in the melody? "Had my investment approach been more heavily weighted to paper over these past 5 years or so, and the resulting dollar profits converted to physical, I would now, without question, be holding far more physical." -- (msg#: 125978)
Complete nonsense. Not a chance. Guys that are capable of that are 3 in a billion, and they certainly wouldn't suggest that anyone else could be capable of it. Don'tcha see? The greed/addict mentality that believes more gains can be had in paper games is the same mentality that determines how any resulting profits are invested. And assuming there were indeed profits, the prevailing mentality says to put the profits right back into the same "tried-and-true" sort of ventures in furtherance of their hopeful addiction to maximizing papery gains. Sure, they think one day they'll take chips off the table, but not just yet. Not until their next big score. And if/when that score comes, it reinforces their idea that paper is a game that's a good place to STAY.
So unless da2g is one of those rarest 3-in-a-billion guys who do successfully use paper as their source of income with the discipline for a vital establishment and growth of savings in solid Gold, I'd reject his current Rich-esque hypothesis and say that da2g is now, without question, holding more Physical exactly because of rather than in spite of his past course of wisdom, determination and objective action than would have been the case if he'd try to play paper into a bigger hand. Ask any addict -- if they had a similar hypothetical benefit of all-knowing foresight, they'd enjoy their addiction right up until just prior to last fateful hit that cost them everything and left them ruined. Unfortunately, when you play the paper game there's no knowing when that fateful moment will arrive that leaves you holding an empty bag. That's why a man of greater wisdom and less ego/pride than Rich will not lift a single finger to foist the theoretical merits of paperGold onto anyone's radar, but will quietly as my friend (or loudly as me) set a good example by regularly taking his income from whatever sources and consolidating the wealth tangibly, especially as Gold savings.
But let's get right down to it. Rich has become so good at ignoring our primary points, fabricating straw men and making long diversionary oratories on the undisputed "freeness" and workings of the futures market, there's no getting through to him how the free liberalities of the derivative markets has resulted in the unfree smothering of Goldmetal.
Let's say for argument sake that he makes the bullion banker's case so well I'm finally sold -- he's won me over and shown me the pedestrian error of my ways.
So now what am I going to do as a course correction? Let's imagine some nice round numbers to keep this exciting and make the math easier to follow. I'm going to take my 10,000 Physical ounces and sell them at the current spot price for a cash in hand payment of $4,250,000.
According to Rich, the risk of counterparty default or COMEX rule change are at once negligible. His concession to the possibility of error on that score is countered only by painting scenes of a complete armageddon which would his miscalculation as something of minor comparative importance.
OK, so Rich has worked hard to convince us of the infallibility of the counterparty-based derivative markets, so that even someone as stupid as I am can see that at 100 ounces being represented by each contract I only need 100 of these "good-as-Gold" COMEX contracts to maintain the essence of my old-fashioned 10,000 ounces. And with the low low $2,025 margin cost per contract, out of the $4.25 million in cash I got for my Gold sale it'll only cost me $202,500 to reestablish a "good-as-Gold" weightless account as the modern equivalent to the stodgy old 10,000 oz I'd been holding like an dimwitted caveman.
Now here's where I need help. What am I supposed to do next -- wring my hands together with a greedy look in my eye, along with every other smart Rich-wannabe who, like me sold all their Goldmetal and replaced it cheaply with infallible contracts??? What's the next leg? If we wait long enough the jewelry people will eventually buy up all of our dishoarded Goldmetal on the spot physical market, and when it runs out they will then start buying our COMEX contracts (driving up the price and filling our pockets with paper) so that the jewelers can get delivery from the only remaining game (weightless as it is) in town???? And I do say *jewelers* only, because by then all of the smart *investors* will have already long gotten 100% into these conveniently weightless COMEX accounts, ultimately counting on selling their weightless long positions in turn to the jeweler-boys at such time as the investor-boys might separately want/need to cash out.
Tell me, again, if the Physical market gets tight/dry, why would the jeweler-boys pay us weightless investors top dollar to have our long contracts?
Sheeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeesh.
And I've said this before, but Rich can't get a clue so I'll say it again. Consider the mechanics of my tale as presented. If I'm willing to walk around in Rich's shoes under the impression that the COMEX contracts are infallible cheap alternatives to Gold, look again at what it was that I did. As a buyer (long) of the paperGold, I was at the same time a natural liquidator/seller of my Physical metal -- in Rich's special world nobody needs both, right?
Now understand this -- the other side of the equation. Think hard. Those "crazy cabal(???) bastards" who are the notorious sellers (short) of the paperGold, they are at the same time naturally buyers of the Physical metal that comes forth as Rich recruits more patsies to buy into his infallible paper scheme.
Just say no to pushers. And while you're at it, tell Rich to cancel your order -- you won't be needing a concrete driveway because someone else more clever than he is already sold you a paper one on margin so that you might milk it as a profit center.
I predict he still won't get it.
Gold. Get you some. --- Aristotle